190816 回顧~第一章~STRATEGY MANAGEMENT~ 第二篇~雜記

190816
東穿西插, 左拼右湊的綜合了STRATEGY MANAGEMENT 的NOTES,
意想不到的是, 對自己創業, 或多或少, 也有些啟發作用.

1. SWOT
    External Environment~SW
    Internal Environment~ OT

2. Business Level Strategy- 單獨行業計劃
    Corporate level Strategy- Synergy - 數間公司互相發揮恊同效應
    Merger And Acquisition Strategy - 合拼, 收購
    International Strategy- 巿場一體化

3. Threat of New Entrants
   ~Barriers to Entry 入行有無禁制
   ~Switching Cost 轉型難度
   ~Bargaining power of suppliers
   ~Bargaining power of Buyer

4. Business level strategy
   ~Cost Leadership 鬥平 IKEA
   ~Differentiation 鬥服務
   ~Focus cost leadership 指定類別鬥平 SASA
   ~Focus differentiation 指定類別鬥服務 MOGAN STANLEY
   ~Integrated cost leadership / Differentiation 又平又靚

5. Industries analysis
   ~Attractiveness
   ~Position
   ~Porter's five forces model
          ~Buyer, Suppliers, Entrants, Substitutes, Competitive Rivalry
   ~Limitation

6. GAME THEORY, 敵人的敵人就是朋友

7. Original Equipment Manufacturing ~OEM~ 幫一間公司整零件, 唔出名
    Original Design Manufacturing ~ ODM ~ 幫人設計
    Original Brand Manufacturing ~ OBM ~ 向另一間公司買件PRODUCT 自己用

8. Entry Model
   ~Exporting 出口 / INTEL
   ~Turnkey Projects 起壇後, 賣比人管
   ~Licensing 科技 / 可口可樂入中國
   ~Franchising 專利
   ~Joint Venture 聯營 / XEROX + FUJI
   ~Set Up Subsidiary 子公司 / HSBC入亞洲
   ~Strategy align AB 公司合作, 但唔開公司 / CATHAY PACIFIC AND VIETNAM AIRLINE
   ~ Acquisition 收購 / 招商收購永隆 / LENOVA 收購IBM

9. Economic of Scope
   ~JOHNSON & JOHNSON
   ~WALT DISNEY
   ~SONY
   ~Commerical property and Electronic retail chain
   ~CHINA MOBILE and Bank
   ~Honda --> Small engine of Jet
   ~ Goldman Sachs + Sanyo Electronics
   ~Panasonic + Sanyo
   ~Gillette + Procter and Gamble
   ~UPS: Parcel Delivery & 按單 SERVIES

10. Acquisition
   ~ increase mkt power
   ~overcoming entry barries
   ~cost of new product development
   ~increase speed to market
   ~lower risk then developing new product
   ~increase diversification
   ~Reshaping firm's competitive scope
   ~learning and developing new competites

11. I/O MODEL

由外到內的判斷公司方向.

R/ B MODEL

由內到外的判斷公司方向.

190816 回顧~第一章~STRATEGY MANAGEMENT~ 第一篇

190816

STRATEGY MANAGEMENT於求學時期的一科, 求學時的notes 九成都掉哂 , 唯獨呢科.
可能是教得好, 可能是內容精彩, 印象是教授如何有策略性的去做事, 當中有很多現實公司的翻生例子, 十分精彩. 回望番好後悔當年無買到教科書, 望住本殘缺的筆記, 有些遺憾

1. Strategy Management 的VSOP~~~~VMOSP, 由成立一間公司的初衷, 目標, 到策略性行動的指引

http://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vmosa/main

Everyone has a dream. But the most successful individuals - and community organizations - take that dream and find a way to make it happen. VMOSA helps groups do just that. This strategic planning process helps community groups define their dream, set their goals, define ways to meet those goals, and finally, develop practical ways bring about needed changes.

VISION --理想, 願景, 如簡單直接到位的Slogan--Your vision communicates what your organization believes are the ideal conditions for your community – how things would look if the issue important to you were perfectly addressed.

MISSION-- 概括任務, 如為達到理想去比hints 下屬--An organization's mission statement describes what the group is going to do, and why it's going to do that. The mission might refer to a problem,while they don't go into a lot of detail, they start to hint - very broadly - at how your organization might go about fixing the problems it has noted.

OBJECTIVE- 目標, 個人性目標, 社團性目標, 過渡性目標-- objectives are focused on achieving that mission. Objectives refer to specific measurable results for the initiative's broad goals. An organization's objectives generally lay out how much of what will be accomplished by when. 

STRATEGIES-- 似係"鬼唔知呀媽係女人"的策略介定, 範圍廣-- Strategies explain how the initiative will reach its objectives. Generally, organizations will have a wide variety of strategies that include people from all of the different parts, or sectors, of the community. These strategies range from the very broad, which encompass people and resources from many different parts of the community, to the very specific, which aim at carefully defined areas.

ACTION PLAN-- ACTION ACTION ACTION, 做法, an organization's action plan describes in great detail exactly how strategies will be implemented to accomplish the objectives developed earlier in this process. The plan refers to: a) specific (community and systems) changes to be sought, and b) the specific action steps necessary to bring about changes in all of the relevant sectors, or parts, of the community.

160818 回顧。 再出發。

160818

慢慢開始新生活, 出發前, 先行回顧,
找找自己原有的利刀, 去磨利? 放棄? 保留?
審視過後, 再重新出發,
要不然, 只會不停不停的不滿現狀, 再找新方向,
不停的LOOP , LOOP.

回顧需時, 內容分別有. 排名不分先後.

1. 舊有YAHOO 之文章,
2. BLOGGER 之文章,
3. 英文筆記本.
4. 地產NOTES
5. STRATEGY MANAGEMENT NOTES
6. 方向NOTES.
7. 張五常,
8. 書本記錄.
9....

資訊太多太快, 回顧了, 就要出發, 現實唔等人呀