東穿西插, 左拼右湊的綜合了STRATEGY MANAGEMENT 的NOTES,
意想不到的是, 對自己創業, 或多或少, 也有些啟發作用.
1. SWOT
External Environment~SW
Internal Environment~ OT
2. Business Level Strategy- 單獨行業計劃
Corporate level Strategy- Synergy - 數間公司互相發揮恊同效應
Merger And Acquisition Strategy - 合拼, 收購
International Strategy- 巿場一體化
3. Threat of New Entrants
~Barriers to Entry 入行有無禁制
~Switching Cost 轉型難度
~Bargaining power of suppliers
~Bargaining power of Buyer
4. Business level strategy
~Cost Leadership 鬥平 IKEA
~Differentiation 鬥服務
~Focus cost leadership 指定類別鬥平 SASA
~Focus differentiation 指定類別鬥服務 MOGAN STANLEY
~Integrated cost leadership / Differentiation 又平又靚
5. Industries analysis
~Attractiveness
~Position
~Porter's five forces model
~Buyer, Suppliers, Entrants, Substitutes, Competitive Rivalry
~Limitation
6. GAME THEORY, 敵人的敵人就是朋友
7. Original Equipment Manufacturing ~OEM~ 幫一間公司整零件, 唔出名
Original Design Manufacturing ~ ODM ~ 幫人設計
Original Brand Manufacturing ~ OBM ~ 向另一間公司買件PRODUCT 自己用
8. Entry Model
~Exporting 出口 / INTEL
~Turnkey Projects 起壇後, 賣比人管
~Licensing 科技 / 可口可樂入中國
~Franchising 專利
~Joint Venture 聯營 / XEROX + FUJI
~Set Up Subsidiary 子公司 / HSBC入亞洲
~Strategy align AB 公司合作, 但唔開公司 / CATHAY PACIFIC AND VIETNAM AIRLINE
~ Acquisition 收購 / 招商收購永隆 / LENOVA 收購IBM
9. Economic of Scope
~JOHNSON & JOHNSON
~WALT DISNEY
~SONY
~Commerical property and Electronic retail chain
~CHINA MOBILE and Bank
~Honda --> Small engine of Jet
~ Goldman Sachs + Sanyo Electronics
~Panasonic + Sanyo
~Gillette + Procter and Gamble
~UPS: Parcel Delivery & 按單 SERVIES
10. Acquisition
~ increase mkt power
~overcoming entry barries
~cost of new product development
~increase speed to market
~lower risk then developing new product
~increase diversification
~Reshaping firm's competitive scope
~learning and developing new competites
11. I/O MODEL
R/ B MODEL
由內到外的判斷公司方向.
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